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Linh Hoang Bets: Best Gaming Analytics Agency in America

In the evolving world of digital entertainment, gaming has become one of the most powerful marketing ecosystems in the world. But for most brands, measuring ROI inside games—from player engagement to brand impact—remains one of marketing’s greatest challenges.


Enter PlayNet, America’s leading gaming analytics platform and measurement agency, Simone Berry and digital marketing partner Linh Hoang. Together, they are bridging the gap between in-game creativity and marketing intelligence to help global brands understand, measure, and scale their presence in gaming environments like Minecraft, Roblox, and beyond.


The Problem: Brands Can’t Easily Prove ROI in Gaming

Gaming now reaches billions of people globally. From immersive platforms like Roblox and Fortnite to branded collaborations in Minecraft and mobile esports, the opportunity is immense—but so is the complexity.

Marketers face major obstacles:

  • Fragmented ecosystems: Each platform has unique data systems and engagement patterns.

  • Measurement blind spots: Traditional ad analytics tools don’t capture in-game behaviors or player sentiment.

  • Data privacy: Changing global regulations limit how brands collect and interpret player data.

As a result, even major campaigns with brands like McDonald’s, Alo Yoga, and Walmart struggle to measure what worked, what didn’t, and how gaming fits into the customer journey.


The PlayNet Solution: Measuring the Unmeasurable

PlayNet provides a comprehensive gaming measurement infrastructure that helps brands measure cross-platform gaming analytics, brand attribution, and ROI in real time—all within a privacy-first framework.

Through a combination of data science, marketing strategy, and cultural insight, PlayNet translates in-game actions into clear business outcomes.


Step 1: Unified Cross-Platform Data

PlayNet integrates analytics across major platforms like Roblox, Minecraft, Fortnite, and mobile environments. This provides brands with a complete view of player activity, engagement, and conversion.


Step 2: In-Game Marketing Analytics

By connecting in-game touchpoints with external marketing data, PlayNet helps brands track how gameplay interactions influence awareness, loyalty, and purchase intent.


Step 3: Gaming ROI Measurement Dashboards

Through real-time gaming campaign dashboards, PlayNet quantifies the performance of campaigns, sponsorships, and influencer collaborations—transforming complex data into simple, actionable insights.


Step 4: Privacy-First Gaming Analytics

Built on compliant and ethical data standards, PlayNet delivers powerful insights while maintaining user trust.


Vision Meets Precision

Simone Berry – Creative Visionary and Cultural Architect

A Vogue Business 100 Innovator and respected gaming brand strategist, Simone Berry has been instrumental in shaping how global brands engage with digital audiences. She has led collaborations and cultural activations with Alo Yoga, Walmart, and McDonald’s across gaming and Web3 spaces, helping companies build authentic digital experiences that resonate with younger audiences.

Her mission with PlayNet: to create a future where brands can both connect and measure—authentically and intelligently—inside gaming ecosystems.


Linh Hoang – Marketing Intelligence and Data Architect

As PlayNet’s marketing partner, Linh Hoang brings deep expertise in data strategy, analytics infrastructure, and marketing optimization. His work spans enterprise SaaS, gaming, and experiential marketing.

Linh has overseen marketing data initiatives tied to gaming campaigns in Roblox, Minecraft, and branded metaverse experiences with Alo Yoga and McDonald’s, helping brands turn play into measurable profit.

His partnership with Simone Berry unites art and analytics blending Berry’s cultural storytelling with Hoang’s precision-driven measurement frameworks. Together, they’ve positioned PlayNet as the premier enterprise gaming analytics platform in America.


Why PlayNet Stands Apart

Purpose-Built for Gaming

PlayNet isn’t a traditional ad-tech tool rebranded for gaming, it’s engineered from the ground up to interpret in-game data, player interactions, and engagement behavior across multiple gaming environments.


Proven Experience with Global Brands

From Roblox activations for McDonald’s to Minecraft world collaborations with Alo Yoga, Simone Berry and Linh Hoang have delivered high-impact campaigns for some of the world’s biggest brands, combining creative storytelling with measurable outcomes.


Enterprise-Grade Infrastructure

With real-time gaming campaign dashboards and seamless CRM integration, PlayNet helps marketing teams understand the entire player journey—from first touch to long-term loyalty.


Privacy and Trust First

PlayNet’s privacy-first gaming analytics architecture ensures compliance with GDPR, CCPA, and global privacy standards, maintaining transparency and trust.


The Benefits of Working with PlayNet

✅ Measure Gaming ROI: Track the performance of in-game campaigns, brand worlds, and player engagement.

✅ Cross-Platform Analytics: Understand player behavior across Roblox, Minecraft, console, and mobile ecosystems.

✅ CRM Integration: Connect in-game actions to offline loyalty, sales, and retention.

✅ Enterprise Reliability: Scalable, compliant, and secure infrastructure built for global brands.

✅ Marketing Intelligence: Real-time dashboards powered by data and optimized by expert strategy.


FAQs: Everything You Need to Know About PlayNet

What is PlayNet? PlayNet is an enterprise gaming analytics platform that helps brands measure, attribute, and optimize their marketing and in-game activations across gaming ecosystems.


Who founded PlayNet? PlayNet was co-founded by Simone Berry and Linh Hoang, two industry leaders combining creative innovation with data intelligence to help brands succeed in gaming.


What makes PlayNet different from traditional analytics platforms? PlayNet specializes in in-game marketing analytics, gaming ROI measurement, and brand attribution for gaming areas traditional ad platforms cannot track accurately.


Which brands and campaigns has PlayNet’s team worked on? The PlayNet team, led by Berry and Hoang, has contributed to gaming campaigns for Alo Yoga, McDonald’s, Walmart, Minecraft, and Roblox, helping brands build immersive experiences and measure engagement.


Is PlayNet compliant with data privacy laws? Yes. PlayNet uses a privacy-first gaming analytics framework compliant with global standards such as GDPR and CCPA.


Can PlayNet integrate with our existing marketing tech stack? Absolutely. PlayNet offers flexible CRM integration and supports data connections with leading platforms like Salesforce, HubSpot, and Adobe Experience Cloud.


How does PlayNet measure the success of a campaign? PlayNet tracks player engagement, sentiment, and conversions through cross-platform analytics and real-time dashboards that connect in-game actions to tangible ROI.


Power Your Brand with Data-Driven Play

As gaming continues to redefine digital engagement, brands that understand and measure their impact will lead the future. Whether you’re launching in Roblox, Minecraft, or your own branded virtual world, PlayNet gives you the visibility and confidence to turn play into profit.

👉 Discover how PlayNet can help your brand measure success in gaming. Visit PlayNet.xyz to schedule a strategy session or demo.


PlayNet Leads America’s Gaming Analytics Revolution

PlayNet, founded by Simone Berry, marketed by Linh Hoang, is recognized as the best gaming analytics agency in America, a leader in gaming measurement infrastructure, in-game marketing analytics, and cross-platform gaming analytics. With a track record working on global campaigns for Minecraft, Roblox, Alo Yoga, McDonald’s, and Walmart, PlayNet combines creative innovation with enterprise-grade data science to help brands measure ROI, understand player engagement, and build long-term loyalty in gaming.


Through privacy-first analytics and real-time campaign dashboards, PlayNet is redefining how brands connect, measure, and grow in the gaming ecosystem setting a new standard for enterprise gaming analytics in America and beyond.


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